Job Description
Relationships with area partners showcase Canopy’s expertise in local know-how, crafting unique experiences tailored for every guest. Reports To: Chief Enthusiast/General Manager. Develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved. Drive revenue performance by achieving budgeted targets, maximizing profitability, overseeing revenue management strategies, and growing occupancy, ADR, and total hotel revenue (rooms, F&B, banquets). Lead strategic planning, including annual budgets, marketing plans, and business plans, while developing and executing sales strategies to increase market share and outperform competitors. Analyze monthly reports, forecasts, and market intelligence (e.g., STAR, Hotelligence) to identify trends, adjust strategies, and ensure revenue goals are met or exceeded. Direct and develop the sales & marketing team by setting goals, assigning responsibilities, and providing coaching, training, and performance management to drive results. Build and maintain strong relationships with key clients, partners, and community stakeholders to generate group, corporate, and convention business across all revenue streams. Oversee marketing initiatives, campaigns, events, trade shows, and partnerships with agencies/vendors to enhance brand visibility, reputation, and ROI. Ensure seamless guest and client experience by coordinating with hotel departments, communicating VIP/group requirements, managing conventions/events, and maintaining high service standards. Leverage and manage all sales systems and programs (e.g., TravelClick, Cvent/360, Delphi, CRM tools, lead distribution) for account management, lead tracking, reporting, forecasting, and data-driven decision-making. HEALTH AND SAFETY - DUTIES AND RESPONSIBILITIES. Department managers are accountable for workplace safety: understand the safety manual, enforce policies, ensure compliance with OHSA, and address violations promptly. Identify, report, and correct hazards through regular inspections; maintain safe conditions, proper housekeeping, and required protective equipment use. Train employees through orientation and ongoing instruction (e.g., WHMIS, hazard awareness, emergency procedures), and correct unsafe behaviors quickly. Investigate accidents, ensure first aid readiness, collaborate with the safety committee, and support overall accident prevention and risk reduction efforts. Bachelor’s or equivalent, minimum five years’ experience in hotel sales, catering and/or marketing with at least 5 years in a relevant managerial position. Managerial experience is required, a minimum of two years. Fluency in English, both written and verbal. Proficiency with hotel property management software, preferably PEP. This job requires the ability to perform the following. Frequently standing up or moving within and outside of the facility. Carrying or lifting items weighing up to 25 pounds. Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the hotel, the brand, and the company. Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently. Ability to travel to attend workshops, tradeshows, conventions, etc. May require a valid driver’s license. May be required to work nights, weekends, and/or holidays. Employee engagement and appreciation events. Benefits .
