Senior Manager, Destination Marketing - South East Asia

As Senior Manager, Destination Marketing, you will play a key role in bringing our strategy to life — delivering standout campaigns, partnerships and content that drive real commercial results. You will support the development and execution of Marketing and eCommerce strategies across SEA, driving demand, consideration and direct channel performance for Hilton’s portfolio of hotels. Working closely with the Director, regional teams, hotels and external partners, the Senior Manager will help ensure marketing activity is aligned to business priorities, locally relevant, and executed to a high standard across channels. Destination & Regional Marketing. Support the development and execution of destination marketing plans aligned to regional commercial priorities. Lead the day-to-day management and delivery of campaigns, partnerships and content across key markets. Manage campaign budgets, timelines and performance tracking to ensure efficient and effective execution. Leverage data and insights to optimize campaigns and improve performance over time. Coordinate with internal teams (brand, media, social, loyalty) to ensure integrated marketing delivery. Build and manage relationships with external partners, publishers and agencies. Support reporting and performance analysis, translating results into clear insights and recommendations. Ensure alignment with global and regional marketing initiatives where relevant. Partner with key hotels to align marketing activity with commercial priorities and destination strategies. Provide guidance to hotel marketing teams to strengthen hotel led campaign quality and effectiveness. Support the execution of integrated campaigns for priority hotels and key need periods. Assist in optimizing hotel content and digital presence to drive direct revenue. Contribute to marketing plans for new hotel openings in partnership with cross-functional teams. Support co-op campaign planning, execution and budget management. Bachelor’s degree in marketing, business or related field. 5 to 7+ years of relevant experience in marketing, digital or e-commerce. Commercial mindset with the ability to link marketing activity to business outcomes. Strong understanding of digital marketing channels and campaign execution. Proven ability to manage multiple campaigns and stakeholders simultaneously. Strong analytical skills with experience interpreting data and performance metrics. Excellent communication and presentation skills. Experience working with agencies and external partners. Ability to collaborate effectively across teams and markets. High attention to detail with strong project management skills. Experience working across multiple markets or cultures is advantageous. Proficient in MS Office Suite. Ability to travel up to 20%, subject to business needs.