Assistant Director of Events (Pre Opening) - Waldorf Astoria

Description. As the Assistant Director of Sales – Events, you will lead the hotel’s event sales strategy — from cultivating client relationships to orchestrating revenue growth across weddings, social events, and corporate functions. You will collaborate closely with key stakeholders to position Waldorf Astoria Kuala Lumpur as the destination of choice for iconic gatherings in Southeast Asia. This is a pivotal role for a driven and inspiring sales leader who combines strategic vision, creativity, and commercial acumen to deliver excellence at every touchpoint. As Assistant Director of Sales – Events, you will be responsible for performing the following tasks to the highest standards. Strategic Sales Leadership. Develop and implement event sales strategies that maximize revenue opportunities across weddings, social, and corporate events, ensuring alignment with the overall commercial plan. Client Relationship Management. Build and nurture long-term relationships with key accounts, luxury planners, and corporate partners. Proactively source new business and maintain a robust pipeline of leads to drive sustained growth. Event Conversion & Execution Support. Collaborate with the Wedding, Banquet, and Operations teams to ensure seamless event conversion, planning, and execution, guaranteeing that each event reflects Waldorf Astoria’s hallmark of excellence and sophistication. Revenue & Forecast Management. Oversee sales forecasts, pricing strategies, and market trends to achieve revenue targets. Identify upselling opportunities and drive profitability through innovative and personalized event solutions. Team Collaboration & Leadership. Support and guide the Events Sales team in achieving performance goals, fostering a culture of collaboration, creativity, and high achievement aligned with Waldorf Astoria’s luxury standards. Partnership & Market Development. Establish strong connections with external partners, including event agencies, destination management companies, and brand collaborators, to enhance the hotel’s visibility and reputation in the market. Ensure every client interaction and proposal reflects the Waldorf Astoria voice — elegant, gracious, and bespoke — reinforcing the property’s positioning as a leader in luxury events. Maintain accurate records, contracts, and documentation in alignment with Hilton systems and policies, ensuring compliance and operational efficiency. An Assistant Director of Sales – Events serving Waldorf Astoria is always working on behalf of our Guests and Team Members. Bachelor’s degree in Hospitality, Business, or a related field. Proven experience in event sales within a 5-star luxury hotel or high-end event venue. Strong background in weddings, social, and corporate event sales with a demonstrated record of achieving. Excellent client relationship management and negotiation skills. Strategic thinker with strong analytical and commercial capabilities. Exceptional communication and presentation skills, both written and verbal. Ability to lead and inspire a team in a dynamic, pre-opening environment. Proficiency in Delphi or other sales management systems. Fluency in English; proficiency in additional languages is considered an asset.