Director of sales - Franchise

The Director of Sales is responsible for leading and executing revenue-generating strategies for two Hilton-branded properties: the Hampton Inn Tampa Airport Westshore and Spark by Hilton Brandon. This role drives top-line revenue through strategic sales planning, market analysis, and relationship management across corporate, group, and leisure segments. The Director of Sales will oversee all sales activities, ensuring alignment with brand standards and maximizing each property's market position and profitability. Revenue Generation & Strategy. Develop and implement comprehensive sales and marketing plans to achieve or exceed revenue goals for both properties. Identify new business opportunities across corporate, group, government, and leisure segments. Analyze market trends, competitor performance, and demand patterns to adjust pricing and sales strategies. Collaborate with revenue management to optimize ADR (Average Daily Rate), occupancy, and RevPAR. Sales Leadership & Execution. Lead, mentor, and manage the sales team (if applicable), ensuring performance goals are met. Maintain an active sales pipeline, including prospecting, cold calling, and client engagement. Conduct regular sales calls, site visits, and presentations to secure new and repeat business. Negotiate contracts and agreements with clients, ensuring profitability and compliance with brand standards. Account Management & Client Relations. Build and maintain strong relationships with key accounts, travel managers, and local businesses. Represent both properties at networking events, trade shows, and community functions. Ensure high levels of customer satisfaction and retention through consistent follow-up and service. Ensure all sales efforts align with Hilton Worldwide brand standards and initiatives. Collaborate with General Managers and operations teams to ensure seamless execution of group bookings and events. Utilize Hilton systems (e.g., CRM tools, reporting platforms) to track performance and client engagement. Reporting & Performance Management. Prepare weekly, monthly, and quarterly sales reports, forecasts, and budgets. Monitor KPIs such as occupancy, ADR, RevPAR, and market share penetration. Adjust strategies based on performance data and market conditions. Bachelor’s degree in Hospitality, Business Administration, Marketing, or related field (preferred). Minimum 3–5 years of hotel sales experience, with multi-property or dual-role experience highly desirable. Strong understanding of the Tampa and Brandon, FL markets. Proven track record of meeting or exceeding sales targets. Excellent communication, negotiation, and leadership skills. Proficiency in Hilton systems and sales tools is a plus. Strategic Thinking & Execution. Relationship Building. Revenue Optimization. Results-Driven Mindset. Participation in networking events, industry meetings, and sales missions. Flexibility to work evenings or weekends as business demands require. Key Responsibilities. Qualifications. Core Competencies. Leadership & Team Development.