Job Description
Digital Marketing & Content. Manage and maintain hotel website content to ensure accuracy, relevance, and alignment with brand standards. Implement on-site and off-site SEO improvements (blogs, meta descriptions, image tagging). Support email marketing initiatives: assist with database management, campaign setup with approved vendors, and quarterly performance reviews. Assist in managing digital display and SEM/PPC campaigns in collaboration with partner agencies. Create digital assets for restaurant outlets, spa, and recreation to drive covers and ancillary revenue. Coordinate and host influencer stays — including vetting, scheduling, and post-visit follow-up. OTA & E-Commerce. Monitor, maintain, and update content across all online distribution channels, including OTAs (Agoda, Booking.com, Expedia, MakeMyTrip, Trip.com), B2B bed banks, metasearch platforms, and TripAdvisor, ensuring accuracy, consistency, and alignment with brand standards. Ensure all channel listings are up to date with accurate descriptions, room details, and high‑quality imagery that reflect the hotel’s positioning and branding. Support e‑commerce activities and OTA management by maintaining and updating the hotel website and third‑party platforms, ensuring content accuracy, SEO compliance, and alignment with commercial objectives. Assist in the development, setup, and timely publication of promotional offers across all relevant digital and distribution channels. Prepare and analyze weekly and monthly performance reports for OTA channels and digital campaigns, including ROI insights and recommendations for optimization. Develop and manage editorial calendars across Facebook, Instagram,LINE and LinkedIn for hotel. Lead end-to-end content production including photography, short-form video (Reels), and copywriting in both Thai and English. Manage community engagement: monitor comments, DMs, and brand mentions — responding promptly and professionally. Plan and execute paid social media campaigns (Meta Business Suite Ads) to drive awareness, engagement, and direct bookings. Track, analyze, and report on social media KPIs (reach, engagement, follower growth, conversion) and recommend optimizations. Monitor competitor social media activity and adapt strategies to maintain a competitive edge. Provide live social media coverage during key hotel activities, F&B events, seasonal promotions, and other needed events. High level of IT skills, including Excel, PowerPoint, and Word. Proactive approach to meeting deadlines and targets. Excellent organizational and administration skills. Previous experience in a sales role. Relevant degree, in a sales or business discipline, from an academic institution. Social Media Management. Excellent communication skills.
