Job Description
A Marketing Executive is part of an important team that creates and executes property-level communications to our customers. This role promotes on-brand messaging to customers through all online channels with the goal of presenting the hotel at its best image and strengthening the brand equity in market. Specifically, a Marketing Coordinator will perform the following tasks to the highest standards. As Marketing Executive is part of an important team that creates and executes property-level communications to our customers. Specifically, a Marketing Coordinator will perform the following tasks to the highest standards. - Assists in creating promotions campaign for food & beverage, Weddings, spa, rooms and conferences . - Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) on social media channels and responds accordingly. - Assist in creating social media relevant content for social media posting purposes, that includes and not limited to live event coverage and stories. - Manage content calendar and grid with agency. - Build hotel website content and its local language sites as well as provide continuous audit and update . - Responsible for OTAs and Metasearch content build out, optimization opportunities along with its related affiliate marketing programs and provides recommendations on best performance ads and competitor insights. - In charge of e-newsletter creation, dispatch and growth of customer database. - In charge of e-proposal, pre-arrival design and execution as per the company’s guideline. - Monitor web analytics, OTA insight reports and internal data sources. - Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel via e-commerce solid tactics. - Maintain consistency in the hotel’s branding across all platforms and materials. - Create marketing collateral, including brochures, flyers, and promotional materials. A Marketing Executive serving Hilton brands is always working on behalf of our Guests and working with other Team Members. Bachelor’s degree in Marketing, Business, or a related field. - Previous experience in a similar position in hotels industry. - Strong understanding of digital marketing and social media trends. - Charismatic personality; with strong networking capabilities. Previous Marketing experience in a similar environment. Basic knowledge of budgeting or cost-management. Relevant degree, in marketing, business development or other relevant business field, from an academic institution.
希尔顿集团旗下拥有22个卓越酒店品牌,在全球126个国家和地区拥有7500多家酒店和120多万间客房,酒店致力于实现“让世界充满阳光和温暖,让宾客感受到“热情好客’”的创始愿景。通过客户忠诚度计划“希尔顿荣誉客会”,超1.8亿会员可享积分兑换住宿。