Commercial Director - Waldorf Astoria Hanoi

As a Commercial Director, you will oversee the hotel’s commercial strategy, encompassing sales, marketing, revenue management, and distribution. Your responsibilities include driving revenue growth, optimizing market share, and ensuring alignment across all revenue-generating departments. Strategic Planning. Develop and implement comprehensive commercial strategies to achieve revenue and market share goals. Align sales, marketing, and revenue management initiatives with the hotel’s overall objectives. Revenue Management & Optimization. Oversee the revenue management team to ensure effective pricing, inventory control, and distribution strategies. Analyze market trends, booking patterns, and competitive data to identify growth opportunities. Sales Leadership. Drive the sales team to secure new business, maintain strong client relationships, and achieve revenue targets. Collaborate with corporate clients, travel agents, and other stakeholders to maximize room bookings and event sales. Marketing & Branding. Guide the marketing team to create innovative campaigns that enhance the hotel’s brand visibility and attract target audiences. Ensure digital and traditional marketing strategies are aligned with business goals. Collaboration Across Departments. Work closely with operations, finance, and other departments to ensure a seamless guest experience and operational efficiency. Foster a collaborative culture that aligns all revenue-generating departments. Performance Monitoring. Track and analyze key performance indicators (KPIs) across all commercial functions. Prepare regular reports and provide actionable insights to senior management. Innovation & Adaptability. Stay updated on industry trends, emerging technologies, and market changes to maintain a competitive edge. Implement innovative solutions to improve processes and enhance revenue streams. Team Leadership & Development. Lead and mentor the commercial team, fostering a culture of excellence, collaboration, and continuous learning. Identify and develop high-potential team members to support succession planning. Inspiring others through Leadership. A sense of Ownership and accountability. Extensive experience in commercial leadership roles, with at least 5 years in sales, marketing, or revenue management, preferably in a major metropolitan market. Strong knowledge of the digital distribution landscape. Strong understanding of the Vietnam hospitality market, particularly for leisure business. Proven track record in driving revenue growth and achieving business objectives. Strong analytical skills with the ability to interpret complex data and make informed decisions. Excellent communication, negotiation, and interpersonal skills. Proficiency in CRM, revenue management, and property management systems (e.g., Salesforce, STR, PMS). Ability to manage cross-functional teams and foster collaboration. Flexibility to adapt to a dynamic and fast-paced work environment. Experience in digital marketing, branding, and distribution strategies is a strong advantage.