Job Description
Key Accountabilities
Executes/delivers on our database marketing strategy for inbound/outbound/paid media channels that align with global & regional marketing goals to achieve campaign objectives and generate high success rates.
Support, discover, planni...
Job Requirement
Key Accountabilities
- Executes/delivers on our database marketing strategy for inbound/outbound/paid media channels that align with global & regional marketing goals to achieve campaign objectives and generate high success rates.
- Support, discover, planning, development, execution and tracking of inbound/outbound Marketing (campaign specific, as well as ad-hoc requests) on a timely basis to ensure on-time execution of marketing programs.
- Designs, executes, and documents test-and-learn initiatives, then analyzes the results provided by our stakeholders for the future implementations.
- Monitors automated triggers and evergreen campaigns, addressing any defects.
- Conducts data discovery and other data exploration activities to identify flaws and fix them to maintain the accuracy of the campaign.
- Identifies opportunities to enhance efficiency in data-mining processes, campaign automation, and audience creation, and leads to the implementation of these improvements
- Identifies and executes test-and-learn opportunities to optimize campaign performance.
- Ensures processes are followed globally and consistently throughout team.
- Ensures legal and privacy requirements are understood and proactively managed throughout promotional efforts.
- Manages and monitors workload volume to effectively balance capacity with all incoming requests.
- Ensures the accuracy, consistency, and quality of all team deliverables.
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Key Metrics
- Flawless execution of campaign & campaign automations.
- On-time delivery of campaign audience creation, sweeps, points postings & batch registrations and other deliverables
- Monitors automated and trigger-based list pulls for zero-errors to server delivery
- Strategic guidance to Campaign teams in the development and implementation of marketing across inbound/outbound/paid media channels for higher success metrics
- Production efficiency optimization
- Proper tracking of volume of work and/or prediction of load for planned and unplanned demand
- Manages resource allocation without over or under utilization
- Response to escalations with sense of urgency as appropriate for a given situation
- Segmentation/audience awareness
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Education
Bachelors or Master’s degree in Marketing Sciences or similar discipline or an equivalent combination of education and work-related experience.
Experience
- 3-5 years' experience, with emphasis on business and marketing analytics
- Preference given to those with areas of direct and indirect marketing, CRM and campaign management, with strongest preference to those with a background in multi-channel marketing (especially within the travel industry).
Technical Skills and Knowledge
- Demonstrated use of campaign management software (Salesforce Marketing Cloud, Salesforce Data cloud) or with aptitude to adopt new analytical software
- Proficient in SQL programming or similar scripting languages
- Effective verbal and written communication skills
- Effective problem solving
- Strong interpersonal skills with ability to collaborate in a team setting
- Ability to manage multiple tasks and work under tight deadlines
- Ability to create presentations and effectively deliver key points of information
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