Director of Sales and Marketing - Embassy Suites Milpitas Silicon Valley

As the Director of Sales and Marketing with Embassy Suites by Hilton Milpitas Silicon Valley you will be responsible for leading and directing the development and implementation of strategic sales and marketing plans and initiatives in the hotel's continuing effort to deliver outstanding guest service and financial profitability. The primary responsibilities of this position are to design, develop, and deploy business strategies that are creative, dynamic, and impactful for the Americas and lead the Hotel Sales and Marketing process. Key deliverables for this role are to move the business analytics, processes, including cadence of activities to a predictive and prescriptive approach to drive performance. This includes but is not limited to, development and communication of commercial strategies and standards through a structured cadence and analysis of company revenue performance against established goals. In this role, you will facilitate the delivery of the Americas Commercial Operating Model and should possess strong leadership, communication, and networking skills. Connect the performance needs for the hotel with the solutions designed by the Hilton enterprise, in each key segment your hotel serves. Direct accountability for setting the strategy and delivery of your hotels revenues including group rooms, banquets, catering, business transient and leisure transient. Work with Commercial Leadership to ensure that Business Review Guidelines (current to + 5 years) and Group Pricing & Rate Quotation Strategies are in place to maximize all pricing components of sales and catering opportunities and achieve positive group market share. Support hotel B2B marketing, digital marketing, social media, public relations and communications activities. Guide the e-Commerce teams to ensure online hotel content is accurate and effective. Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies. Work with fellow Executive Committee members to ensure profits are maximized in line with GOP and EBITDA targets. Develop and execute departmental expense budget and forecasts. Develop and maintain detailed and real-time knowledge of all competitor and market activity. Responsible for the execution of the Sales and Catering Sales annual SIP (Sales Incentive Program). Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for hotel. Convert the outcome of the optimization process into actionable business strategies and articulate those strategies. Contribute to annual Commercial Cadence communication regarding current realities of performance and performance drivers on a monthly, quarterly, and semi-annual basis. Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools. Responsible for recruiting and retention of all sales and marketing roles. Lead, engage, and develop team members, including ongoing performance development and Career Development Plans. Conduct performance review for all direct reports and provide feedback for dotted line reports, including but not limited to: Group Sales. Catering Sales. Facilitate and lead in a culture that is aligned with Hilton’s DEI and ESG enterprise goals. Ownership, Customer, and Stakeholder Relations. Own performance and commercial activity reporting for each of your hotels (i.e., performance status communication and response plans). In concert with AVPs, Regional Commercial Director and General Manager(s), present commercial strategies to key business partners and ownership groups. Ensure transparency, relevance, and timeliness in articulating the commercial performance targets, and potential gaps or upside (strengths & weaknesses). Liaise with Hilton Worldwide Sales, regional support and brand teams. Build strong relationships with CVB, community influencers and 3rd party travel partners. High level of engagement with customers from all sales segments. Support of team’s high-impact site visits and pre-convention meetings. Support of sales managers sales travel into feeder markets. Hotel Sales, Catering or Marketing Experience. Leadership management Experience. Ability to travel, as needed. Experience in hotel management, or related industry, essential. Highly professional presentations and communication (oral and written) skills. Proficiency with standard Microsoft Office. Ability to perform critical analysis. Four-year college degree preferred or demonstrated experience equivalent to a degree. Adaptable experience with business strategy, business planning, and business plan development. Multiple Brand experience. Strategy. Leadership. Marketing. Quality. Dependability. Customer Focus. Adaptability.