Job Description
The Assistant Digital Marketing Manager leads the digital vision of Waldorf Astoria Dubai International Financial Centre, transforming strategy into impactful campaigns that drive visibility, performance, and revenue. The Assistant Digital Marketing Manager is the creative force behind the digital presence of Waldorf Astoria Dubai International Financial Centre, transforming strategy into stories that inspire and campaigns that captivate. This role entails leading the hotel’s digital vision, driving visibility, elevating performance across every online touchpoint, and unlocking direct revenue growth through bold performance marketing and immersive . web content. Reporting directly to the Director of Marketing & Communications, this role is entrusted with the hotel’s digital performance, taking ownership of strategy execution, and optimisation while ensuring every campaign reflects the branding of the property. Working closely with the Commercial team, the Assistant Digital Marketing Manager has the unique opportunity to influence commercial outcomes and implement data-driven strategies that position the hotel as a digital leader in luxury hospitality. Specifically, you will be responsible for performing the following tasks to the highest standards. OTA & Distribution Management. Oversee content and performance across Booking.com, Expedia, TripAdvisor, Sojern, Sabre, Hilton Elevate, meta-search channels, and associated apps. Ensure all listings reflect accurate information, updated imagery, and consistent luxury brand representation. Support the Commercial team in monitoring promotions and rate strategies to maximize visibility and bookings. Website & Content Management. Maintain and update the hotel website, apps, and digital platforms including Content Gateway, ICE Portal, SevenRooms, Simplify, digital screens, and gift certificate portals. Ensure all content, photography, and offers meet brand standards and are updated regularly. Support digital storytelling through imagery, copy, and layouts that align with luxury positioning. SEO & Search Performance. Implement on-page and technical SEO practices to strengthen website visibility and improve search rankings. Use Google Search Console and other tools to monitor keyword performance and optimize user pathways. Coordinate with the Marketing team to integrate SEO best practices into campaigns and website content. Analytics & Reporting. Track digital performance using Google Analytics, Search Console, and internal dashboards. Prepare reports on ROI, website performance, OTA traffic, and digital campaign results. Paid Media & Advertising. Execute paid media campaigns across Meta Ads, Google Ads, and programmatic platforms. Monitor budget spend, targeting accuracy, and campaign effectiveness to maximize ROI. Support creative development for digital ads to ensure alignment with luxury branding. Monitor competitor activity across OTAs, websites, and paid media. Stay updated on digital marketing trends within the luxury hospitality sector. Provide recommendations to improve the hotel’s online presence and guest engagement. Strong understanding of OTA platforms, third-party apps, and luxury brand representation online. Proficient in digital marketing tools: Meta Ads, Google Ads, programmatic advertising platforms, and SEO tools. Hands-on experience with website management, CMS, Google Analytics, Google Search Console, and content gateways. Knowledge of SEO, on-page and technical optimization, and online user experience. Ability to analyze digital campaigns, track ROI, and provide actionable insights. Project management skills for planning and executing digital campaigns and website updates. Strong attention to detail and ability to produce high-quality digital content. Self-motivated, highly enthusiastic, and able to adapt to industry trends and emerging digital technologies. Demonstrated ability to manage multiple priorities, meet tight deadlines, and perform effectively in a fast-paced environment. Team player with a positive attitude, committed to maintaining the hotel’s luxury brand standards online. Previous experience in a luxury hotel in the UAE. Professional Certificate, Diploma, Bachelor’s Degree or Professional Degree in Marketing / Advertising / Media or equivalent. If you understand the value of personalised attention and know how to treat even the most extraordinarily different experiences with the same rich level of customer service, you may just be the person we are looking for!
